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advertising

Pump it up

By | advertising, Cars

When the guys from Isuzu wanted a full suite of images to launch their pumped up D-MAX worldwide, they naturally turned to Erik. He created various different spec levels for use in different markets, encompassing key elements of fuel economy, performance, offroad ability and safety. And sure, the shoot took in beautiful locations in South East Queensland, Stockton Beach and Queenstown, New Zealand, but it wasn’t THAT great (actually, yeah it was….).
Client: Isuzu
Product: D-MAX
Producer: Katherine Cooke

2017 Isuzu DMAX

Utes are us

By | advertising, Cars | No Comments

EWP was recently commisioned to update imagery for Isuzu’s DMAX worldwide. So the crew was on the road again to Stockton beach and all places in between. We battled inclement weather (OMG enough with the rain already), freeezing sand, recalcitrant GPS units and a leagues club buffet to produce some striking images.  With the exception of the buffet (some scars are too deep to heal) we overcame all the hurdles and once again the team worked like clockwork.

http://erik.com.au/portfolio/isuzu-dmax/

 

Black is the new black

By | advertising, Cars
Check out our brooding new work for Toyota HiLux Black edition. Nope it doesn’t get any tougher than this!
It’s been fantastic working with the lovely people at Saatchi & Saatchi and Toyota!#unbreakable
TC 7755_A HILUX - SE Black Pre Launch 18.99 x 4.57 @ 10% v5.inddhilux-black-2

Kids and Animals

By | advertising | No Comments

You know what they say “never work with kids and Animals.” Well how do you get a performance out of a fish? Simple really you just need Art Dept (Robbie Porter ), a bunch of fishing line, some C-Stands, an art director (Sarah Chernisov), a retoucher (Derek Leong ) and your all set.

This was a challenging brief set by the guys at Sapient Nitro. We needed to capture fish having the Be-jesus frightened out of them by the deals that BCF are doing on fishing gear. Recalcitrant, slippery and smelly…..? Hmm been a while since I’ve had talent this challenging . Some had to be returned to their trailer (esky) while Robbie rangled their mates into the right poses. Dek weaved his magic in post and a subtle use of type meant the whole piece came together beautifully. Thanks everybody!

Australia Zoo

By | advertising | No Comments

We have just shot a new campaign for Australia Zoo Africa exhibit . What do they always say,  “Never work with kids and animals”? Well try wild animals for size! The talent wasn’t the easiest to direct that I’ve ever had in front of the camera but thanks to help from Wes and all the rest of the staff at the Asutralia Zoo it went as smoothly as it could have. The marketing dept were also a huge help in getting the job done as they organised everything so that we had the best chance to get a stunning result. Justin from Ion once again went above and beyond with the comping and grading of the image to achieve want I think is a set of dynamic strong images.

The images http://erik.com.au/portfolio/australia_zoo/

 

Gold Coast Suns Campaign

By | advertising | No Comments

Here is the new Gold Coast Suns campaign we recently shot for Sapient Nitro to celebrate the launch of the newest AFL franchise. The campaign was designed to encourage the local community to get behind the team and support them in their inaugural season. The shoot done over two days before the start of the season proper was a lot of fun, thanks to a lot of help from the players, staff and fans of the suns. Thanks has to go to everyone at the Suns for letting us go to town on the idea.

See them all here http://erik.com.au/portfolio/gold-coast-suns/