All new DMAX
The all new DMAX campaign imagery was captured across 3 different countries at locations as diverse as the docks in Bluff, the panoramic magic of The Remarkables in Queenstown, deep inside the warehouses of Bangkok and high above the rocky hilltops of the granite belt in Stanthorpe.
Along with challenges posed by locations, the actual vehicles also posed an elaborate jigsaw puzzle challenge that needed to be well-planned and perfectly executed. While shooting, we also needed to capture all the key visual aspects and variations of all the new DMax models, from offroad to performance kits, accessories packs and safety variations for each of the different markets around the world.
Adding to the complexity of the deliverables - not all the vehicles were available to be shot in the same place at the same time, necessitating the careful mapping of angles, focal lengths, lighting and lensing to ensure that setups could be perfectly replicated across multiple shooting sites.
See the full gallery here
Client: Isuzu | Product: 2021 Isuzu DMAX
