Never work with kids and animals
You know what they say “Never work with kids and animals.” Well how do you get a performance out of a fish? Simple really you just need Art Dept (Robbie Porter), a bunch of fishing line, some C-Stands, an art director (Sarah Chernisov), a retoucher (Derek Leong) and your all set.
This was a challenging brief set by the guys at Sapient Nitro. We needed to capture fish having the be-jesus frightened out of them by the deals that BCF are doing on fishing gear. Recalcitrant, slippery and smelly… hmm been a while since I’ve had talent this challenging. Some had to be returned to their trailer (esky) while Robbie wrangled their mates into the right poses. Dek weaved his magic in post and a subtle use of type meant the whole piece came together beautifully. Thanks everybody!
