I S U Z U D - M A X

My team and I have a special, longstanding relationship with Isuzu. More than the typical client/supplier relationship, a genuine collaborative partnership. We have shot the Isuzu D-MAX in diverse locations like docks in Bluff, the panoramic magic of The Remarkables in Queenstown, deep inside the warehouses of Bangkok and high above the rocky hilltops of the granite belt in Stanthorpe. Every imaginable setting perfectly scouted to give each new model release its own unique identity. The images below give just a taste of the journey we’ve taken over the years to help build and raise the D-MAX brand to where it stands now.

Along with challenges posed by locations, the actual vehicles also posed an elaborate jigsaw puzzle that needed to be well-planned and perfectly executed. While shooting, we needed to capture all the key visual aspects and variations of all the new D-MAX models, from off-road to performance kits, accessories packs and safety variations for each of the different markets around the world.

Adding to the complexity of the deliverables - not all the vehicles were available to be shot in the same place at the same time, necessitating the careful mapping of angles, focal lengths, lighting and lensing to ensure that setups could be perfectly replicated across multiple shooting sites in different countries.