Ever since the Isuzu MUX was launched to the world, we have created campaign images for use in all markets worldwide. A great example of how location provides context, drama and energy. We have been able to showcase the MUX’s on and offroad abilities across locations as diverse as the rainforest to the urban jungle; high mountain passes to touch footie passes on the beach; taking it for a blast through the outback or towing a caravan.
Designed for all kinds of markets from Europe to Australia and places in between, we needed a bit of everything. Combining location and studio elements, 3D renders and good old fashioned location shooting we have developed a range of diverse images that showcases the MUX’s versatility.
We have travelled to the Salt flats of Lake Gairdner, Parachilna (one of our favourite places) South Australia, New Zealand, Thailand as well new and different locations we have found in our own backyard.
