A D V E R T I S I N G
Advertising photography is the photography of ideas. Bill Bernbach once said, “An idea can turn to dust, or magic, depending on the talent that rubs against it.”
Telfast
Nature's Own | Effervescent Range
Nature's Own
Air Asia
Australia Zoo | Cheetah
Australia Zoo | Crocodile
Australia Zoo | Elephants
Australia Zoo | Giraffe
Australia Zoo | Tiger
Australia Zoo | Zebras
Ergon | QEnergy
Ergon | QEnergy
Tritium
Tritium
Tritium
The Empire Post
The Empire Post
The Empire Post
Repair Hub
Repair Hub
Repair Hub
My approach is to deliver that perfect moment of understanding or enlightenment in a way that makes the viewer, not the photograph, the hero of the narrative. I approach ideas from a desired outcome perspective. With commercial photography I am always aiming to elicit the desired response from your audience, whether that’s ‘I want’ or ‘I must have’. It’s not simply a picture of a thing. The key to creating compelling advertising imagery begins with listening and understanding the brief, asking questions, discussing, collaborating to interpret the brief, advising on a course of action, and then executing it perfectly.
Inner Health
Inner Health
Inner Health
BCC
BCC
BCC
Australian Government | Business.gov
Australian Government | Business.gov
Australian Government | Business.gov
Weis
BCF
BCF
Tourism & Events Queensland | Tropical North
Tourism & Events Queensland | Tropical North
Bundaberg Brewed Products
Bundaberg Brewed Products
Bundaberg Brewed Products
When I shoot with clients regularly, an additional phase of post campaign analysis and discussion helps to build in a dedication to continuous improvement. My strength as a conceptual photographer lies in understanding a client or agency’s core idea and interpreting it in a visual context using light, lensing and camera angles to tell a compelling visual story that reinforces the idea. I have a reputation for quality and reliability, and an enviable track record of over-delivering on expectations from local interest shoots to full international campaigns.
Dreamworld | Tower of terror
Dreamworld | Corroboree
Parmalat
Parmalat
Parmalat
RACQ | Pet Insurance
RACQ | Pet Insurance
RACQ | Pet Insurance
Treasury Casino
Volvo
Volvo
Suncorp | Agribusiness
Suncorp | Agribusiness