I S U Z U M U- X

To shoot the all new ISUZU MU-X we didn’t travel the world and go to exotic locations. Like most of the world in - 2021 we stayed home! This shoot was a challenging mix of creativity, logistics and perseverance.

Covid-19 took the degree of difficulty and turned it up eleven! Social distancing, closed borders and supply chain issues meant more than ever before, the team needed to look for innovative ways of solving problems. Fortunately being based in Australia was a blessing. We travelled to the Salt flats of Lake Gairdner and Parachilna (one of our favourite places) in South Australia and used new and different locations we found in our own backyard.

Designed for all kinds of markets from Europe to Australia and places in between, we needed a bit of everything. Combining location and studio elements, 3D renders and good old fashioned location shooting (all the while liaising with our client in another country) we developed a range of diverse images that showcases the MUX’s versatility. And we slept in our own beds for a change!